NatureQuest is an application designed to enhance the experience of park enjoyment and exploration through the implementation of an interactive map, challenges proposed on smartphones to be completed within the park, and a points and rewards system.

The project, primarily intended for children but scalable with experiences for other audiences, utilizes gamification to encourage park use, simultaneously overlaying new narratives and educational information. In addition to the intrinsic incentives derived from solving the proposed games, the project group also proposes the creation of a local community where results are shared.

A strength of the solution is the ability to expand the application’s offerings over time, capturing new themes and audiences to engage in digital experiences deeply rooted in specific territories. This leads to attracting more audiences to environmental themes, encouraging physical park use.