Mi Sento is a communication campaign that aims to interact with young people through forms of physical-digital co-creation, opening a channel that allows the Itaca cooperative to make itself known in the area.

Using stickers that engage users with icebreaker questions, the campaign aims to collect the reactions of users in the area, intercepting them in the places where they are (schools, parks, sports centers, etc.) and transforming the answers into content that strengthens Itaca’s presence on digital channels such as Instagram.

Each element of the campaign also features a QR code that allows users to learn about Itaca’s services and offerings in a non-intrusive way, creating an on-demand digital narrative.