Ekuba – Design Sprint 4 E.T.S.

Ekuba
Inclusion and Empowerment in Public Spaces

#DS 4ESAL in Bogotá, Colombia
Promotion of citizen coexistence

Corporación OCASA - Local Youth Council NARP (Blacks, Afro-descendants, Raizales, and Palenqueros)

A traveling circuit that helps NARP communities that wish to feel safer and more at ease through the revaluation of public spaces by raising awareness among the inhabitants of Bogotá, reducing profiling and racist stereotypes compared to traditional campaigns and initiatives that address diversity and inclusion in Bogotá.

The fundamental criteria on which the proposal is based are flexibility, initiatives, re-signification, intersectionality and territoriality.

Among all the criteria mentioned, flexibility, the most important criterion in terms of applicability, allows the proposal to adapt to different environments, providing the opportunity to modify it according to the needs of the locality where it is to be implemented. This makes the value proposition based on it, offering versatility and increasing the chances of being replicated in different areas of the city.

Andrea Carolina Marimon Cardona

Social communicator and journalist, a young Afro-descendant leader, former scholar of the Martin Luther King Jr. program and the Study of the U.S. Institute (SUSI) program of the U.S. Embassy. Local Youth Advisor for the Puente Aranda locality representing the Afro-Colombian people and founder of Bololó, an organization committed to promoting the participation of Black women in representation spaces.

Jefferson Escobar Rivas

Born in Bogotá, 22, Afro-descendant advocate, Local Youth Advisor in Fontibón’s Afro seat and a dedicated advocate for free, quality education. He co-leds the “Free Preicfes for Youth” in Bogotá, benefiting 400 youth, and promotes initiatives against early parenthood. He serves on the IEEE, Cimarrón National Movement, Sankofa Afro Association, and the Local Planning Council. Currently, he is an MLK scholarship recipient.

Carlos Andrés Rodríguez Castro

Professional in Government and International Relations and Master’s in Government and Public Policies from Universidad Externado de Colombia.

Experience in engaging with territorial entities, intersectoral coordination, and local development. Executive Director of the Corporación OCASA.

Jennifer Natalia Zárate Rojas

Industrial designer from Universidad Javeriana, develops impactful “phygital” solutions. Her skill in UI/UX, editorial design, and digital strategy informs her 6 years of experience, blending user needs with visual innovation across multiple sectors. Proactive and solution-oriented, she is adept at creating user-centric, strategic designs.

Angell Sue Valencia Rodriguez

Indigenous UX designer with a focus on service design, Angell uses her heritage to create culturally sensitive solutions that emphasize inclusivity. She values collaborative design with communities, believing that empathy and multiple perspectives are key to genuine, impactful design.

Nicolás Esteban González Tequia

UX/UI designer with expertise in user research, he is a problem-solver with a focus on ecological, social, and cultural projects. His design thinking background informs his approach to creating behavior-focused solutions for social impact.